• Micro Target Media Buying

Targeted Local Television Media Buying. We employ the most recent research required to place your commercials in position for maximum impact. We reach your specific demographic. There is very little guesswork anymore when it comes to television commercial placement. Our research tools know the times, the days, the frequency and the duration you need to effectively reach your target on broadcast and cable television. In most cases we double the impact of your media dollars. You will be impressed how micro targeting will improve your results. Effective ten day plans start at $1500.

We also offer Affordable National Television Media placement. If you have a product or service that has national marketing appeal, we offer affordable national media buying. Using our research, we select the cable stations and times to best reach your target audience. When unsold inventory becomes available, we purchase it for you at a significant discount. As an example, you can reach 10,000 active television sets in America for $20.00 per commercial, Compare this price to what you pay when you purchase locally to reach 10,000 television sets and the advantage of purchasing unused inventory become obvious. Learn more about our national media placement now.

We achieve "true" micro targeting for our clients. Because scotttelevision.com is an advertising agency and commercial production business, we assist you in developing a message to be aired on television or radio that is demographic specific. Low cost - high quality production allows you the flexibility of multiple messages for specific target groups. This proven targeting technique is no longer just for major corporations anymore. Request a free - no obligation scotttelevision.com media proposal for your business today.

Raise the caliber of your business with television advertising. Achieve instant credibility with potential customers, solidify current customer relations and most importantly, increase your income.

• The Fine Print

When reviewing proposals between advertising agencies, be certain you are comparing apples with apples. Credible agencies target Gross Rating Points or (GRP's). The GRP is derived by factoring the total percentage of viewers/voters reached in the targeted zone combined with the frequency your commercial airs. This is critical when comparing proposals because one proposal could offer 500 commercials per week with the bulk of the commercials airing in off-peak hours, while the other proposal offers 350 commercials with the majority being aired during prime time (4PM - 11PM). The GRP of the 500 commercial proposal could be 60, while the 350 commercial proposal is 300. Many clients who are not experienced in media buying often ask, "How many commercials will this buy me?" Because the client demands quantity of commercials and most agencies lack political micro targeting tools, many advertising agencies will create a schedule for the client that is based on "bulk" and not "on target". ScottTelevision.com includes GRP figures when planning your media. We target to the zip code which in most cases will double the impact of your media budget. Our standard Gross Rating Point (GRP) target is 150. As a point of reference, 1000 GRP is considered absolute market saturation. 30-100 GRP is the typical retail schedule.

How many commercials? For the client who needs an idea of how many commercials will air in an effective schedule the minimum break down for television is twenty commercials per channel, per week. If we purchased cable television for your business, as an example we would buy 20 commercials on CNN, MSNBC, FOX, GOLF, TNT, FOOD and DISNEY. A total of 140 commercials per week.

• The Bottom Line

ScottTelevision.com is the most affordable advertising agency. We accomplish this two ways. First, we do not charge add-ons like postage, delivery, editing fees or other fine print items. The amount you see listed on the Agreement is the exact cost. Second, ScottTelevision.com will not use re-sellers. ScottTelevision.com places all media buys direct to the station. Advertising agencies maintain limited staff in the media buying departments by using re-sellers. In most cases you are paying as much as double agency rates because your media buy is handed off to a third party who marks up the air time another 7-15%. This places a hidden cost on your invoice as the price per commercial will be the amount paid by the re-seller. ScottTelevision.com will never put you at a competitive disadvantage or take short cuts with your hard earned media dollars. At the end of each campaign you receive a detailed report including copies of the invoices from all media stations purchased.

We pay cash up front to save you money. We negotiate the best rates and you pay only the customary advertising agency fee of 15%. In many cases our negotiated agency rate is lower than the local rate. The extensive time committed on your behalf, our insight and experience, the cost savings achieved by targeting your media budget, detailed accounting paperwork and monitoring station performance are included in the 15% fee. This applies to local media placement only. National media placement has a different cost structure. We can have a television commercial on air in less than seventy-two hours locally and nationally.